{"id":2303,"date":"2023-12-19T10:34:12","date_gmt":"2023-12-19T10:34:12","guid":{"rendered":"https:\/\/allirajahsubaskaran.com\/?p=2303"},"modified":"2023-12-19T10:41:14","modified_gmt":"2023-12-19T10:41:14","slug":"den-indiske-medie-og-underholdningsindustri","status":"publish","type":"post","link":"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/","title":{"rendered":"Den indiske medie- og underholdningsindustri"},"content":{"rendered":"<p><a href=\"https:\/\/www.lycagroup.com\/our-team-bio\">Allirajah Subaskaran<\/a> er grundl\u00e6ggeren af Lyca Group, en organisation med datterselskaber, der opererer i en r\u00e6kke forskellige industrier, herunder medier og underholdning. Som formand for Lyca Productions har Allirajah Subashkaran overv\u00e5get skabelsen af adskillige storfilm med et budget p\u00e5 \u00a350 millioner plus, og produceret episke fort\u00e6llinger p\u00e5 tamilsk, hindi, malayalam, telugu og kannada-sproget til distribution over hele verden.<\/p>\n<p>Denne artikel vil se n\u00e6rmere p\u00e5 <a href=\"https:\/\/variety.com\/2023\/tv\/news\/india-media-entertainment-industry-growth-pwc-1235672802\/\">den indiske medie- og underholdningsindustri<\/a>, et marked, der forventes at se betydelig v\u00e6kst gennem 2023 og derefter.<\/p>\n<p>If\u00f8lge en rapport fra PwC er den indiske medie- og underholdningsindustri klar til at vokse med 9% i 2027 og n\u00e5 op p\u00e5 omkring 73 milliarder dollars i v\u00e6rdi. Med hensyn til v\u00e6kstprocent er landets streamingmarked f\u00f8rende med en oms\u00e6tning, der steg med 25 % i 2022.<\/p>\n<p>2023-2027 rapporten fra PwC, Global Entertainment &amp; Media Outlook,\u00a0\u00a0 antyder, at Indiens streamingmarked vil forts\u00e6tte med at vokse med en 14 % sammensat \u00e5rlig v\u00e6kstrate (CAGR), hvilket producerer en oms\u00e6tning p\u00e5 omkring 3,5 milliarder dollars i 2027.<\/p>\n<p>If\u00f8lge en rapport udgivet af EY p\u00e5 Frames-konferencen i Mumbai i maj 2023 voksede den indiske medie- og underholdningsindustri med 20 % og n\u00e5ede 26 milliarder USD i 2022, hvilket repr\u00e6senterer en stigning p\u00e5 10 % i forhold til dens pr\u00e6-pandemiske v\u00e6rdians\u00e6ttelse i 2019. Rapporten indsamlede data fra film, tv, animation og VFX, digitale medier, live-begivenheder, out-of-home-medier, radio, print, onlinespil og musik. Den forudsagde, at Indiens medie- og underholdningssektor samlet set vil vokse med 12 % og n\u00e5 28,6 milliarder USD i v\u00e6rdi i l\u00f8bet af 2023.<\/p>\n<p>Mens tv forblev den st\u00f8rste komponent i Indiens medie- og underholdningssektor i 2022 med en v\u00e6rdians\u00e6ttelse p\u00e5 cirka 8,6 milliarder dollars, faldt dets v\u00e6rdi faktisk sammenlignet med 2021-niveauerne, p\u00e5 trods af at annonceindt\u00e6gterne steg med 2 % og n\u00e5ede niveauer lige efter 2019-tallene. Ikke desto mindre antydede rapporten fra EY, at Indiens tv-marked ville vokse en smule gennem 2023 for at opn\u00e5 en v\u00e6rdians\u00e6ttelse p\u00e5 8,8 milliarder USD.<\/p>\n<p>Digitale medier var den n\u00e6stst\u00f8rste komponent i Indiens medie- og underholdningssektor, vurderet til 6,9 milliarder USD i 2022 if\u00f8lge rapporten fra EY, og forventes at vokse til 8,2 milliarder USD i 2023. Rapporten bem\u00e6rkede, at internetpenetrationen var steget med 4 % og toppede 866 millioner abonnementer i december 2022, hvilket g\u00f8r Indien til verdens n\u00e6stst\u00f8rste bredb\u00e5nds abonnentbase efter Kina.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allirajah Subaskaran er grundl\u00e6ggeren af Lyca Group, en organisation med datterselskaber, der opererer i en r\u00e6kke forskellige industrier, herunder medier og underholdning. Som formand for Lyca Productions har Allirajah Subashkaran overv\u00e5get skabelsen af adskillige storfilm med et budget p\u00e5 \u00a350 millioner plus, og produceret episke fort\u00e6llinger p\u00e5 tamilsk, hindi, malayalam, telugu og kannada-sproget til distribution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"tags":[89,90,245,187,185],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Den indiske medie- og underholdningsindustri - Allirajah Subaskaran&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den indiske medie- og underholdningsindustri - Allirajah Subaskaran&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Allirajah Subaskaran er grundl\u00e6ggeren af Lyca Group, en organisation med datterselskaber, der opererer i en r\u00e6kke forskellige industrier, herunder medier og underholdning. Som formand for Lyca Productions har Allirajah Subashkaran overv\u00e5get skabelsen af adskillige storfilm med et budget p\u00e5 \u00a350 millioner plus, og produceret episke fort\u00e6llinger p\u00e5 tamilsk, hindi, malayalam, telugu og kannada-sproget til distribution [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/\" \/>\n<meta property=\"og:site_name\" content=\"Allirajah Subaskaran&#039;s Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T10:34:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T10:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/allirajahsubaskaran.com\/wp-content\/uploads\/2023\/12\/Den-indiske-medie-og-underholdningsindustri.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/\",\"url\":\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/\",\"name\":\"Den indiske medie- og underholdningsindustri - Allirajah Subaskaran&#039;s Blog\",\"isPartOf\":{\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/#website\"},\"datePublished\":\"2023-12-19T10:34:12+00:00\",\"dateModified\":\"2023-12-19T10:41:14+00:00\",\"author\":{\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/#\/schema\/person\/a04a9b0ef4f38cd38fdf5e55b8140c80\"},\"breadcrumb\":{\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/allirajahsubaskaran.com\/da\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Den indiske medie- og underholdningsindustri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/#website\",\"url\":\"https:\/\/allirajahsubaskaran.com\/da\/\",\"name\":\"Allirajah Subaskaran&#039;s Blog\",\"description\":\"This is the Blog Allirajah Subaskaran&#039;s\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/allirajahsubaskaran.com\/da\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/#\/schema\/person\/a04a9b0ef4f38cd38fdf5e55b8140c80\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\/\/allirajahsubaskaran.com\/da\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b0b2742699a7e898b5fbb6d6be5bde0d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b0b2742699a7e898b5fbb6d6be5bde0d?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/allirajahsubaskaran.com\"],\"url\":\"https:\/\/allirajahsubaskaran.com\/da\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Den indiske medie- og underholdningsindustri - Allirajah Subaskaran&#039;s Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/allirajahsubaskaran.com\/da\/den-indiske-medie-og-underholdningsindustri\/","og_locale":"da_DK","og_type":"article","og_title":"Den indiske medie- og underholdningsindustri - Allirajah Subaskaran&#039;s Blog","og_description":"Allirajah Subaskaran er grundl\u00e6ggeren af Lyca Group, en organisation med datterselskaber, der opererer i en r\u00e6kke forskellige industrier, herunder medier og underholdning. 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